Pfizer’s has a great CSR policy. They are creating new ways
to lessen impact on the environment, diversity in inclusion, conduct
responsible business practices and have ethical standards. Pfizer is also
building partnerships in communities to strengthen health systems, access to
medicine and find sustainable solutions (pp1).
Pfizer is the second largest distributer in the
pharmaceutical industry behind Johnson&Johnson. Pfizer uses direct to
consumer marketing with their healthcare providers, for example doctors (pp42).
Pfizer is committed to responsibly promoting their products and educate
providers and consumers of their new products (pp42).
Sales and marketing (pp40-43) 2008. Received from
Responsibility (pp1) 2012. Received from
I think it very good to see that a top pharmaceutical company like Pfizer is still making a large commitment to improving their CSR policy and the pharmaceutical industry in general. Seeing that they are such a large company, one would think that they do not need to do much more to get themselves out there and get themselves noticed. They are already a leading company and they have a huge following of supporters. It is nice to see that they are taking so many more steps toward improvement.
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